Design leader with over 23 years of experience crafting intuitive & delighful products. Leading with empathy and fostering creativity to deliver business results.

Skype

An e-commerce platform redesign aimed at reducing bounce rates and boosting conversions.

YEAR

2025-2026

YEAR

2025-2026

YEAR

2025-2026

Skype
Skype
Skype

Work Details

Work Details

Work Details

Aether, an e-commerce platform, struggled with high bounce rates and low conversions. The challenge was to optimize the user journey and improve the shopping experience.

We conducted usability testing and heatmap analysis to identify friction points, then redesigned the navigation, checkout process, and product pages for better clarity. The focus was on creating a frictionless shopping experience.

Aether, an e-commerce platform, struggled with high bounce rates and low conversions. The challenge was to optimize the user journey and improve the shopping experience.

We conducted usability testing and heatmap analysis to identify friction points, then redesigned the navigation, checkout process, and product pages for better clarity. The focus was on creating a frictionless shopping experience.

Aether, an e-commerce platform, struggled with high bounce rates and low conversions. The challenge was to optimize the user journey and improve the shopping experience.

We conducted usability testing and heatmap analysis to identify friction points, then redesigned the navigation, checkout process, and product pages for better clarity. The focus was on creating a frictionless shopping experience.

Design Solution

Design Solution

Design Solution

Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.

Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.

Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.